Tell me what you would choose from the below options:

• Have continuous back and forth calls with your customers and then finalize the exact design they want to be printed on their products.OR
• Let them design their products, and you simply print & ship them.

I bet on you choosing the second option. The second option is not only simple but also a magnet for conversions. Giving the power of all-over customization to your customers will awaken the designers in them and invite more customers to your store. Who will not like to design every corner of the product in the way they desire. Now, you might be thinking, ‘how to provide such a customization facility’?

The answer is a 3D Configurator. It lets you enable this power for your customers in the smoothest way possible. It has marvelous features to help your customers design the products in their desired patterns by applying their favorite texture of the season’s color and pasting texts with their beliefs. It has excellent functioning UX and UI to offer seamless navigation. Its 360-degree configuration and live preview provide an experience of a lifetime.

Here are the points we will be covering in this blog:

• Why Choose 3D Configurator as Your Printing Partner?
• Conquer Limitations With 3D Configurator
• Benefits of 3D Product Configurators for Your Customers
• Offer Best Service of All-Over Personalization with Our 3D Configurator

Why Choose 3D Configurator as Your Printing Partner?

• Unique approach
• Provides high conversions
• Packed with impeccable features
• It makes the printing process smooth

It was just a gist of the basic ‘Why’ you must choose the 3D configurator. This tool makes the best printing partner by providing a unique 3D view and a 360-degree configuration approach. It provides configuration in various products like apparel, jewelry, shoes, auto parts, watches, etc. To know more about what benefits it provides to your printing store and how it helps you to stand apart from the crowd, you can read the following blog:

Also Read: How to Build a Product Configurator in Magento

Enables All-over Customization

From top to bottom, left to right, and all the way around, the 3D configurator lets your customer perform customization on any part of the product. They can try different styles, textures, and colors on different parts of the product. As they keep customizing, the live preview will show them how their product will look in real life so that they can change or lock that style according to their desire. Every customization option is enabled for every part of the product to give customers 100% satisfaction with the final product and your services.

Works as a Safeguard

The Internet is flooded with examples of losing potential clients because of communication issues or unavailability of products that customer demands. Here, a 3D configurator can be a helping hand that prevents you from making promises you may not be able to fulfill later. Instead, it gives thousands of other available options to the customers, which they can self-configure and personalize. This tool will only show the available options to the customers to save you from the bad reviews.

Engages and Attracts Conversions

In order to attract customers in this competitive world, you require something unique in your store. And what will be more unique than a configurator enabling self-configure on 360 degrees, providing a 3D view, and providing all-over customization options. With the right marketing about your 3D configurator software, you can attract more potential customers and leave the conversions on the software. The smooth navigation will remove the abandonment issue. It will impress and convert the potential customers into loyal ones with its interesting features.

Conquer Limitations With 3D Configurator

Traditional image-based product configurators do not allow customers to explore products from any angle. This causes a massive gap between what the customers see online vs. what they get in hand. While 3D configurator lets customers see their designed products through every angle that diminishes a doubt line between on-screen and reality.

For non-web based 3D product configurators, customers need 3rd party plugins to view the products. This limits the number of customers who can view your products. You cannot even achieve deep analytics of your customer’s needs with the integration of 3rd party data. With a 3D configurator you can conquer this limitation and have all the important insights of your customer’s data.

Benefits of 3D Product Configurators for Your Customers

? Provides a real-time 360 product view of all the angles

? Provides a fun and engaging platform for the customers

? Provides a 3D view

? Strengthen the customer’s trust on your brand

? Saves the to-and-forth time

? Enables transparency of price

? Increases conversions and revenues

? Creates a customer-centric approach

Packed with Incredible Features

With a 3D configurator, you can get fabulous features that help attract, assist, and amaze your customers while making the printing process easier. Let us have a look at its features:

Unlimited Configuration Options

Our 3D Configurator offers your customers infinite designing and customization options. Be it colors, fonts, patterns, clip-art, or textures, the 3D configurator has got it all. With such options, you can provide unlimited personalization possibilities to your customers.

360 Degree Visualization and Live Preview

Live preview will add a fun element and enhance their shopping experience. Your customers will be more sure about their purchase, decreasing the chances of cart abandonment. If you get an overall personalization in a 3D visual model of each section of the product with a 360-degree configuration, would you say no to it?

Plus, you do not have to worry about complex 3D models that can hamper the load time. This tool will help customers to navigate from one configuration to another smoothly. You will have 5-star reviews of satisfied customers happy with their personalized products from your store.

Mobile First

Mobile phones are the easiest way to surf or buy anything instantly. Thus, if you aim to provide supreme convenience to your customers, having a mobile-first policy is necessary.

It will provide a smooth experience regardless of which device they use, desktop, tablet, or mobile phone. Providing seamless navigation will result in more engagements and conversions.

Customize and Configure any Part of the Product

Every corner of the product can be customized entirely with design options like textures, patterns, colors, etc.! Plus, 360-degree configuration and 3D visualization let them customize each part precisely and have a close look at how each part of the product will look in real. With such customization options, customers are likely to click the buy button after personalizing their dream products.

Price Calculator as Per Customization

Price transparency is the sure-shot way to win your customer’s trust and avoid further complications like cart abandonment. With a 3D configurator, you can have the total amount of the product displayed right on their screen while customizing their product. You just need to enter the price for each customization action.

The price calculator calculates the final price based on their selected customization. This way, your customers can always be aware of the price in the process of customization.

In-built Designer Options

With unlimited configuration options, this tool also consists of infinite design options — varieties of clipart, traditional fonts, colors, and talk-of-the-town pictures. All these options are in-built with a 3D configurator to assist your customers.

Smooth CSV File Import

The 3D configurator cuts off the most challenging part – printing the designed products with high quality. The configurator provides print-ready files that you can directly print and ship to the customers. You do not need to worry about quality crashes. The print-ready files are in high resolution to print the best quality designs on the products.

Offer Best Service of All-Over Personalization with Our 3D Configurator

We started from the gist and ended up with a comprehensive list of reasons to opt for this trendy and unique 3D configurator tool. You can customize the configurator tool as per your store’s and customer’s requirements.

PrintXpand is one of the leading developing companies with over 15 years of experience. With our excellent technical and industrial specialists, we are able to knead your needs perfectly in our tools to provide you with the solution that is best for your store. We got you covered for every requirement, from adding customization to your store and customizing the customization tool for your store.

All product and company names are trademarks, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

The post 3D Configurator: Revolve Your Printing Business by 360 Degree appeared first on PrintXpand.

It is not enough to just have an amazing product anymore. Customers are demanding an experience-based connection with brands.

Hence, successful companies are re-evaluating every customer touchpoint to deliver better and personalized experiences.

Your Magento store needs to look beyond the traditional ways to attract and engage customers and offer more personalized experiences to create a loyal customer base.

A Magento product configurator can enable you to deliver great experiences that your customers feel are worth the price of your product. Interactive configurators can entice shoppers to your store and help them make informed purchase decisions.

So how to build a product configurator, and what benefits will your store reap? Here’s a detailed guide to help you begin. We will discuss the following topics:

• What Exactly Does a Product Configurator Do?
• Why are Product Configurators a Huge Deal?
• Deciding the Type of Product Configurator
• Seamless Shopping Experience at the Heart of Magento Configurator
• How to Build a Product Configurator in Magento

What Exactly Does a Product Configurator Do?

First, let’s see what it means to configure. To configure means designing or adapting to form a specific combination of features for a specific purpose. A product is configurable if one can customize or re-arrange it post-production.

In the most basic sense, a configurator allows your users to build a product the way they want. It could be as simple as a consumer changing the color of sleeves on a T-shirt to choosing the interiors of a car.

Going by the technical definition, a product configurator is software that supports the configuration of products based on components. These components include parts, combinable individual products, options, or even services.

A product configurator visualizes the product rules that need user input to finish before the order moves further to the production team.

This means product configuration is an interactive process. Here’s how the process of configuration looks:

A user chooses the features. If one is ordering a watch, the choices will be for the strap, dial, date wheel, etc. After selecting the features, the configuration engine validates that decision, and the user can move on to the next step.

Build a custom product configurator with PrintXpand to improve the overall shopping experience.

Why are Product Configurators a Huge Deal?

This section covers how a Magento product configurator can be beneficial to both customers and your business.

Customers Demand Personalized Experiences

Your customers are seeking products that reflect who they are and the way they live. They no longer want off-the-shelf products but instead, demand personalized products that reflect their style.

So, what makes personalized products so effective?

“The reason is simple,” says Jerad Zoghby, global lead for personalization at Accenture Interactive in Austin, Texas. “Customers like to feel unique. They appreciate a company that recognizes and remembers them and wants to make their experience enjoyable.”

Laura Bright, associate professor at Texas Christian University, has a similar opinion – “Personalized products and experiences make us feel unique in a sea of sameness.”

(The growing importance of delivering personalized experiences)

The keyword here is unique. Customers can put their stamp on a typical mass-produced product. The best example is Dell. It allows consumers to combine off-the-shelf modules to create their ideal personal computers. Tommy Hilfiger is another example enabling the design of a perfect pair of jeans.

The second reason is the need to feel in control. “Consumers don’t want brands to define or dictate their experience,” Accenture Interactive’s Zoghby said. “They want to feel as though they have a level of control and autonomy.”

Instead of predicting what shoppers want and influencing their choice, successful companies empower customers to pick products or services tailored to their needs through product configuration.

Product Configurator Benefits Your Business Enjoys

For both B2B and B2C companies, here are a few product configurator benefits:

1. Shorten Sales Cycle

If you are a business owner selling complex products, you would agree that your sales are time-consuming and challenging. A Magento 2 product configurator can shorten the sales cycle. Engaging your customers and answering their queries reduces back-and-forth communication between customers and your sales team.

Customers no longer have to wait for callbacks or quotations. They get everything in real-time. This way, rapid response to customer needs also reduces their chances of seeking products from other providers.

A shorter sales cycle can help grow revenue and eliminate redundancies and errors in the manual process.

2. Save More

Shoppers demand more personalization, which means businesses have to expand their product offerings to keep up with the demands. Holding too much inventory on hand can create cash-flow problems, and you do not want that. It places financial strain and creates storage problems.

Having a Magento 2 product configurator enables you to respond as per product request. You no longer need to stock a warehouse with your products. Overall, it helps reduce storage, production, and logistics costs.

Below is a glimpse of the PrintXpand product configurator that comes with a variety of configurable options.

See for yourself how a PrintXpand product configurator can completely transform your online store.

3. Reduce Product Returns

Online returns are a major challenge for retailers. While shoppers return only 10% of what they buy in stores, they send back up to 50% of what they buy online.

The reason eCommerce returns are higher than brick and mortar is because of a lack of visualization. When you build a Magento 2 product configurator, you can significantly reduce product returns.

Shoppers can visualize products with the help of either static images, 3D models, zoom-in capabilities, etc. They will be able to inspect specific features and make an informed decision. Moreover, as customers themselves create their products, they are less likely to return. In fact, according to Forbes, brands using configurators reduced their online return rates by 80%.

4. Win Over Millennials

It’s high time that business owners start taking this demographic seriously. Millennials now make more than 54% of their purchases online.

And this set of shoppers no longer prefer mass-produced goods. They look for products and services that reflect their taste. Since they consist of a major part of the online shopping landscape, it becomes crucial for businesses to cater to them.

And they are even willing to pay a premium for personalized products. According to Deloitte, 57% of millennials are willing to pay more for better experiences. With a product configurator, you can allow them to express their individuality and tailor products to their preferences.

If implemented correctly, a Magento 2 product configurator can do wonders for your business. It will not only enhance the shopping experience for your customers but rescue the sales cycle, purchase returns, and improve conversions.

Deciding the Type of Product Configurator

Every business is different, and hence, the purpose of a product configurator differs too. Before you decide to build a Magento 2 product configurator, it is good to define your objectives and target demographics. That will enable you to choose the best solution for your store.

If you want to know how to build a product configurator in Magento, the first thing is to decide on a type. Based on the current landscape of configurators in the market, there are four different types of customizable products.

1. Variation and Options

When it comes to configurable products, this is the least complex category. Most eCommerce stores enable creating variations and options.

Variation is a technical term for a product that a user can customize. For instance, a sweatshirt available in 5 sizes and 10 different colors. The total number of variations is usually less and depends on the eCommerce platform. For instance, Magento recommends not to have more than 50 variations for better site performance.

On the other hand, options refer to the on-demand features that a user can use to add a personal touch to their product. For example, an image on a t-shirt, text on a phone case, etc.

An example of a product configurator for this category is the number one planner brand in the US – Blue Sky. Through their product configurator, shoppers can add images, customize frame style, font, color, and more.

(Image Source)

Want to get started with Magento configurator? PrintXpand has everything you need to make it possible.

2. Configurable Products

Configurable products are now becoming more popular on eCommerce websites. A configurable product is not limited to variations. It further includes several components that a shopper can personalize.

For instance, Eoniq is a US-based watch brand. With its product configurator, users can design every component, including strap, hands, crown, case, etc.

(Image Source)

3. Made-to-order Products

Made-to-order products like tables and sofas are a subcategory of bespoke products – manufactured after a buyer places an order. So, if you are into selling such products, the make-to-order configurator is for you.

Shopping for a sofa is just like shopping for a car. For customers, the model they choose matters a lot. But shopping for furniture online is risky. Shoppers are unsure about the fabric of the sofa or how it would look in reality. With a product configurator, you can enable customers to configure a tailor-made solution.

(Image Source)

For business owners, having a configurator makes the sales process easier. Without a configurator, different variants of made to order furniture can result in a challenging shopping experience owing to back and forth calls with a sales representative.

4. Assemble-to-order Products

Assemble-to-order is basically a combination of standard components assembled or configured to a customer’s specification. This includes server cabinets, computers, and automobiles. Here, the component part remains the same, but users can create a new product using a configurator.

An example is the Dell computer. With Dell’s online configurator, customers can get exactly the computer they want instead of choosing from pre-built frameworks.

How to Successfully Implement Magento Configurator on Your Store

The key to successfully implementing Magento configurator is providing a flawless shopping experience. Right from the user hitting the ‘create my product’ button to selecting various options, you need to ensure that the entire process is seamless.

You want your shoppers to get the product exactly the way they want without any disruptions. Hence, the interface should be intuitive and straightforward. It’s a good idea to display the configuration option on your homepage for visitors to try. You would also want to provide enough design space to buyers to add or change features easily. Here are some best practices:

1. Simple Process of Configuring

One of the best ways to successfully implement a Magento configurator is to help your customers simplify the configuring process.

Especially when you are offering complex products like a car or bicycle, you would want your customers to understand better what they are doing with the Magento configurator. A simplified process will offer more clarity and ease decision-making.

Bespoke Cycling is a well-known brand that enables bike enthusiasts to build their cycles in real-time. Creating a best bike for triathlon starts with selecting different components like framesets, wheels, tires, etc.

(Bespoke Cycling’s simplified configuration process – Image Source)

There are in total eight steps, and each step has options of color, shape, etc. As you move further with each step, the price gets updated. This helps the shopper to keep an eye on what they are spending. It’s a good thing to have one step at a time along with an option to reset or enquire now.

2. High-Quality Product Visuals

During offline shopping, the first thing a buyer does is look at a product from all angles. Using high-quality visuals like zoom capabilities or a 3D view, you can bridge the online and offline shopping experience gap. Moreover, visual content is the best way to improve engagement and help users make informed decisions.

Choiss does a good job at enabling a 360-degree view. Choiss is an outerwear brand giving you complete freedom to make jackets that perfectly fit your size.

(Choiss 360 Degree View)

3. Allow Users to Save Configuration

The ‘Save your design’ feature works just like a Wishlist on your store. If a buyer can not commit to a purchase at that moment, this feature creates an opportunity to save their configurations for the future.

By creating such a feature to allow users to pick up from where they left, you create a better customer experience and serve as a reminder to continue shopping. You can later send personalized emails reminding a buyer about their configuration.

Pukka Hat is a brand designing and delivering truly custom headwear at the lowest minimums in the industry. Their hat configurator supports the save option giving buyers a second chance if they are not willing to order yet.

(Pukka Hat Brand Enabling Customers to Get Back to Their Configuration by Saving Designs – Image Source)

4. Detailed Information to Ease the Buying Process

Not every shopper landing on your website will have the same amount of knowledge about your product or how the Magento product configurator works. Hence, it is important to provide information during the process.

For instance, Tesla provides detailed information in its design model. After you choose a car model, the configurator gives details on the car performance. This includes range, acceleration, speed etc.

(Tesla’s Product Configurator With Detailed Information)

Further, when you click on the interior design, it shows a pop-up giving useful details. While you are customizing your car, the configurator shares details about sub-total, available inventory, and estimated delivery.

Enhance your brand’s experience by offering product configuration in your store.

How to Build a Product Configurator in Magento

At PrintXpand, we build configurators that make it easier for any Magento store owner to integrate. We have a team of seasoned experts with extensive industry knowledge and technological expertise to build a configurator system customized as per your business logic. Here’s how you can quickly implement the Magento product configurator.

• Decide on the products that you want your customers to configure. It could be anything – apparel, home accessories, electronics, gifts, toys, and more because our configurator works with all.
• You need not worry about setting up the products. Our team will develop 3D models that your customers can see different attributes of the product, including size, texture, color, etc. Shoppers can interact with the product to see every detail using the zoom in and out capabilities.
• Next, we help you upload these products to your storefront in industry-standard file format. At every stage, we assist you thoroughly so that your store is ready with a great 3D configurator.

Leverage the power of an interactive configurator and improve the shopping experience on your Magento store.

PrintXpand Product Configurator in Magento

PrintXpand is a reliable tech partner that you need to get started with Product Configurator in Magento. We can recommend ready 3D libraries that you can use to get started with product configuration.

Our team takes the entire technical load like building 3D models on your behalf. Our product configurator gives the flexibility and affordability that every business needs. And you get expert guidance and support at every stage, from onboarding to maintenance or problem-solving.

PrintXpand has more than a decade of experience in the industry. We have helped businesses across all verticals to level up their online store with our product configurators and product design tool. Our team is ready to make your Magento store more enticing.

Let’s get in touch to see how we can help you build a product configurator for your store.

All product and company names are trademarks, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

The post How to Build a Product Configurator in Magento appeared first on PrintXpand.