“Select, order, and checkout” is now considered to be an time-worn 3 stepped way of ordering online. The new process of shopping online is – “Select the product, design it, place an order and checkout.” This is because most of the buyers prefer to order what they like. If you do not provide the option of customization to your customers, you might experience dwindling sales. To boost your online presence and generate better revenues, you must configure a web-to-print software with your website.

Conduct some research online and you will come across several companies that have benefitted themselves and their customers by integrating product designer tools on their website. These product designer tools are available for different platforms including Magento, WordPress, PHP, Shopify, PrestaShop etc. So, how do these technologies work? How are the customized products printed and what is the importance of web-to-print technology? Take a tour of this infographic and know it for yourself.

The post Functionality, Adaptation & Utility of Web-to-Print Software: An Infographic appeared first on PrintXpand.

“My way or the highway!” seems to be the mantra of online shoppers in today’s age.

Be it clothes, jewellery or shoes, they want to make a statement with everything they own. Millennials like to shop for items that reflect their personality and embrace their idiosyncrasies.

Gone are the days when customers had to choose from the available items on the online store. “Limited stock” “The item you have selected is out of stock” and “Sorry, we can’t seem to find what you are looking for!” are red flags and result into cart abandonments.

There is a dire need of bringing product personalization in every aspect of your ecommerce store. Several brands are enhancing the customer experience with e-commerce personalization and offering exactly what they are looking for. As a part of it, they are:

• Offering unique buying experiences
• Optimizing interactions
• Building loyalty
• Increasing engagement

By adapting latest technology advancements and adding product personalization tools, you can allow your customers to buy what they want. Need to know more about how product personalization evolved and the things you can do to enhance customer experience? Take a look at this infographic.

The post The Rise of Product Personalization E-commerce and The Rules for Success [Infographic] appeared first on PrintXpand.

The web-to-print market is projected to reach US$ 1.3 billion by 2022 globally. Major driving forces driving this rapid growth include e-commerce boom, entrepreneurship, internet, and rapid advancement in digital technology. Due to these driving forces, there is positive as well as negative impact on the printing industry. Positives are increased operational efficiency and cost reductions in terms of procurement and execution of print work. On the other hand, it has also been noted that the print volumes declined due to constant migration of merchants from offline to online means. You can read more about the pros and cons of the web-to-print process to form a balanced opinion on whether or not it is the right option for you.

Customization, product management, order management and providing accessibility on the go to the customers have really pushed the print industry to an advanced level of technological excellence.

There have been quite a number of problems associated with large format printing such as inconsistent pricing and customization. Web-to-print solutions solve this problem effectively as it eliminates the need for IT infrastructure and collaboration with an ISP to Internet Service Provider to provide back- end support.

Let’s take an example of how web-to-print can help within multiple departments in the company. web-to-print can act as a hub for all the printing orders done by the company making it streamlined for marketing, accounts, purchases and other relevant departments. One will be able to set up various groups such as people who can order and the people who can approve the same order. An order can be placed by purchasing department’s manager, marketing manager can iterate or upload any other reference file if required and accounts manager can finally match up the purchase order with the invoice provided.

We have put together this infographic to better explain everything about web-to-print from a retail industry perspective.

Also Read: Functionality, Adaptation & Utility of Web-to-Print Software: An Infographic

The post Everything You Need to Know About Web-to-print Industry appeared first on PrintXpand.

The web-to-print business model presents a great opportunity for ecommerce entrepreneurs and traditional printing businesses to leverage technology to simplify the often complicated and time consuming process of doing custom printing on your favourite products. Not to mention the physical limitations of an offline process.

But while there are many benefits of the web-to-print process it’s not free from its fair share of drawbacks. For a start, web-to-print is not meant for everyone as it involves good investment in infrastructure for example, printers, depending on the printing methods, and a quality web-to-print software and the profit margins after considering all the product and operations costs, is not very high. So unless your business volume is good and you are ready for some financial investment and a steep learning curve, your web-to-print venture may not take off.

In this infographic we have listed down all the pros and cons of the web-to print process that you should consider before jumping into this industry.

The post Infographic: Pros & Cons of The Web-To-Print Process appeared first on PrintXpand.