Dear Customers,

This post is to make your shopping hassle-free with us. We value your time and hence would like to acknowledge that from 31st October 2019, we have stopped accepting discount coupon codes from any external sources. So, if you come across any website that is promoting our discount coupons or offers, it will not be considered valid. We do not permit external websites to promote our coupons or offers to their audience.

All product and company names are trademarks, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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“What do I buy for uncle George this Christmas?” asked Patricia to her mom.

“Give him one of those Santa mugs in which he can sip his favorite beverage,” said her mom.

“Naah! Those Santa mugs are just two clichéd! I would want to give him something more personalized.” replied Patricia.

This kind of conversation is likely to go on in every house before Christmas. For the past few holidays, online purchases tend to start sooner than later. If you are an ecommerce store owner, we are sure that you expect jingle all the way. But let me tell you this. If you do not provide your customers with personalized Christmas gifts online, you are sure to disappoint them.

Last year, Adobe Digital Insights had reported that Black Friday sales for this year represented 4.6 % of total U.S. retail revenue. On the other hand, Cyber Monday represented 6.1% of holiday retail sales. In the year 2018 (Nov 22 to Dec 1) there were predictions that by the end of Cyber Monday week, there will be 37% of total US holiday sales. The question is, how much do you wish to contribute to these numbers?

The ecommerce store owners all over the world are into selling cards, mugs, stationaries, and other Christmas goodies. They often integrate product customization tool with their website using which the customers can create their own prototype of the product. Selling gifts having a personal touch makes the giver and receiver feel like they have put a thought behind the gift. So, how would you stay ahead of your competitors during Christmas sales? Let’s find out:

Social Media Christmas Party

Well, just when you thought that Christmas parties happen in homes and family members, there’s a twist! Social Media platforms are the best place when you want to connect with your current and potential customers. You can have fun with them while you sell the products they like. This way, you can display the importance of Christmas and how much it means to your brand.

Invite your customers to create unique products on your store and display them on their social media accounts. Give away prizes and free goodies for the products that are most creative. Don’t forget to Use the VPN (Read More) to enables sellers and dropshippers to securely connect to the internet so they can access your eCommerce platforms and applications safely. It will not only bring a smile on the face of your customers but will make your customers feel that you are not just interested in making sales but also believe in the spirit of giving.

Go Mobile Friendly

If you have attracted your customers on your social media platforms, you must also be aware that most of the social media surfing happens on mobile. People are quite keen on knowing what their friends and relatives are buying for Christmas. And there are high chances that your customers might buy a thing or two from their mobile.

In the era wherein 49% of online shopping happens on mobile, it is important to customize your website for mobile. Not just that, in case you are planning to integrate a product customization tool with your website, you should ensure that it is mobile responsive and works flawlessly while your customers design the products of their choice on mobile. Also, create a glitch-free navigation facility for them so that they can make their purchase with ease.

Sell Gifts That Speak Volumes

Christmas is all about gifts. And people are sure to buy gifts for their loved ones, colleagues, business associates, as well as family members. Now, as an ecommerce store owner, you should know that the scope of selling personalized gifts is ceaseless! Using a product designer tool, you can enable your customers to make candies with names engraved on it, cards with pictures on them, or probably, create an entire gift hamper from the scratch.

However, a tool for unique gift giving needs to be flexible enough and versatile. It should come with different font options, clipart library as well as saving for later option. If you own a Magento store, you need to buy a tool that is compatible with your platform and works seamlessly. PrintXpand is one such platform independent tool.

Run an Excellent SEM Campaign

Come December and people start searching for different phrases like “Where is my Santa?” “What gifts do women like for Christmas?” Etc. By running a powerful Search Engine Marketing Campaign, you can keep on the top of search results. Create an AdWords Shopping Campaign and add keywords like unique gifts, festive spirit, Christmas etc. This will keep your ecommerce store on the first page of Google.

If the need is, seek help from a company that provides Digital Marketing Services and creates content for your company. It is sure to make a lot of difference!

Make a Difference with PrintXpand

Last but not least, you can take personalization to the next level by including PrintXpand to your ecommerce store. Our tool is the best gift you can give your customers this Christmas. To find out what features it entails, you can get in touch with us and we would be more than happy to share a demo with you. So, what are you waiting for, get ahead of the ecommerce game now!

All product and company names are trademarks or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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If you are an e-business owner and often deal with European market, you must be aware about the term- General Data Protection Regulation. Abbreviated as GDPR, it will be implemented throughout Europe from 25th May 2018. If this terminology seems to be head scratchy, here is an insight into it.

What is GDPR?

GDPR is a new law that replaces the old Data Protection and provides for the protection and safeguarding the data related to European citizens. Through GDPR, the EU citizens will be able to know how every bit of their data is utilized. You might have a question as to, “How will the data be protected?”

How Does Data Protection Law Work?

Every bit of data related to EU citizens is safeguarded from any kind of breach via 4 main rules:

• Forgetting Data– This rule commands the e-marketers to rub off all the data related to EU citizens that is held by them till date.
• Monitor data safety– The e-marketers have to check all the reports and documents and see if there is still any data left to be deleted. And keep monitoring all the old and new data. They need to ensure that the new data does not contain any EU citizen information.
• Opt-In Approach– The rule requires the e-marketers to check whether the EU citizen has agreed to getting Emails and cold calls by opting -in. If they have subscribed to the service, they must specify them about what information is needed from the customers, why and for what purpose, how is it useful, etc. A detailed report has to be provided to the citizen on how the information was utilized and ensure the deletion of the same after its usage.
• Opt-Out Approach– This rule clearly indicates a denial on part of EU citizens that they are not interested in your services by Opting Out. Then on, by whatever means if you try to deal with them, it can invite penalty up to 4% of the global annual turnover.

To Whom Does It Apply?

It is applicable for all those e-marketers who deal with EU citizens in any manner like- Selling their products or services in Europe or having Eu employee working in their company or having EU business clients, etc.

We hope, your concepts about GDPR must have gained a little clarity through this brief insight.

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