When you sell evergreen products like t-shirts, you undoubtedly face high competition. Sometimes, despite having the best quality t-shirts, you have trouble selling.

If that is the case with you, then you are not alone.

The biggest challenge for WooCommerce store owners is to keep up with the ever-increasing demand for customization and give your store a competitive edge.

This post aims to address this issue and help you find the solution.

A quick outline of what the post covers:

• Product Customization: The Most Annoying Problem with WooCommerce
• Ease The Buying Process with Ready-to-Sell Templates
• Offer Amazing Designs That Customers Can’t Help but Buy
• Speed Up the Sales Cycle with Automation
• Maximize Profits by Delivering a Personalized Customer Experience
• PrintXpand Woocommerce T-shirt Design Tool – A Tool Tailored for Your Business
• How to Integrate Your Store with WooCommerce T-shirt Designer Tool

Product Customization: The Most Annoying Problem with WooCommerce

If there is one trend that has changed the landscape of the eCommerce industry, it’s product customization. It helps improve engagement, gain customer loyalty, and boost sales.

That is why more and more brands are looking to provide customized products to their customers.

So many t-shirt businesses have become successful by enabling customers to add a personal touch to the product they buy.

For instance, having started in 2005, UberPrints has changed the way custom t-shirts are made. Their designer tool has helped thousands of businesses and end-customers get complete creative control over their t-shirt designs.

But for WooCommerce store owners, this may seem a bit challenging. Because despite all the advantages that WooCommerce offers, it lacks the functionality to customize products.

So, what’s the solution?

WooCommerce T-shirt Designer Tool is your answer to adding customization to your online store. The excellent features and intuitive interface ensures that users can complete the process of creating custom apparel smoothly.

PrintXpand is the right choice for a design tool. Our WooCommerce custom t-shirt designer plugin is easily integrable with your store and customizable as per your business requirements.

It is a win-win for both you and your customers. The powerful backend gives you complete control over how users customize, and the user-friendly UI gives users the ease to design.

Looking to integrate a WooCommerce design tool? Now is the perfect time to leverage the capabilities of product customization and enhance your online store.

Ways a WooCommerce T-shirt Design Tool Benefits Your Business

1. Ease The Buying Process with Ready-to-sell Templates

Does it ever happen that despite offering thousands of options, you are not able to convert visitors?

If yes, then you are a victim of a thing called choice paralysis. Contrary to popular belief that choices make customers happy, shoppers find it difficult to decide when there are more options.

It delays decision-making, and ultimately a potential customer abandons your online store.

By leveraging a WooCommerce T-shirt Designer Tool, you can simplify the purchasing process. The tool’s intuitive interface ensures that shoppers get customizable t-shirts that best fit their requirements without much effort.

The tool comes with features like a template manager and thousands of predefined designs, clipart, etc., that lets admin create ready-to-sell templates.

Pre-loaded templates are default templates that will be loaded when a customer opens a product for customizing.

An admin can configure design templates from the backend of the WooCommerce T-shirt Design Tool. Once enabled, users can load templates by clicking on the ‘Templates’ tab. The search option makes it easy for users to find what they are looking for easily.

Secondly, the tool is a savior if you take bulk orders for custom sports t-shirts and other apparel. Using the name and number feature, your customers can directly upload a bunch of names and numbers on products.

Once you enable the feature from the backend, shoppers will be able to access the feature and import numbers all at once to save time.

Another feature that makes the decision process smooth and quick is design preview. With the help of our Woocommerce Custom T-shirt Designer Plugin, your customers can have a better 360 view of a product they are designing.

It gives customers a clear idea about how the design will look in real. It helps enhance the shopping experience and helps customers in taking timely decisions. This will further reduce the chances of product returns.

To help users easily access the features of the designer tool, you can enable an interactive tour to guide customers in using the product.

2. Offer Amazing Designs That Customers Can Not Help but Buy

T-shirt designs can make or break your business. Having outdated quotes and slogans will no longer help you attract more shoppers.

Today, shoppers look for t-shirt designs to which they can relate. Bold statements, illustrations, artwork, animal pictures, t-shirts related to gender and politics, etc., are becoming popular.

Shoppers are even willing to pay more for buying t-shirts with their favorite designs printed on them.

If you are wondering how you can keep up with the trends and offer some amazing t-shirt designs, then look no further.

The artwork manager of our WooCommerce T-shirt Designer Plugin aims to help you sell stunning designs that your customers love.

You can create artwork from the WooCommerce T-shirt Plugin and assign them to single or multiple products using the feature.

(Create and import predefined artwork to enable customers to create dynamic t-shirt designs)

Once you choose the manage artwork option from the backend, you can configure things like the name of the artwork, price, artwork category, etc. After you save all the configurations, users can use the feature.

(Users can choose an artwork of their choice and design a unique t-shirt in no time)

Apart from offering unique t-shirt designs, one of the biggest advantages of this feature is that it saves shoppers a lot of time. Users who do not want to design their t-shirt from scratch can use predesigned artwork.

And in case a shopper wants to make further edits, let’s say change the alignment of an object or change the color of the text, they can easily do so with WooCommerce T-shirt Plugin.

Further, you can also encourage shoppers to share their unique t-shirt designs on social media platforms. That is a smart way to spread the word about your brand.

(Spread the word and attract more customers by encouraging users to share their designs)

Leverage the power of the WooCommerce T-shirt Design Tool that aims to make the customization process easy. Request a demo get a personalized tour.

3. Speed Up the Sales Cycle with Automation

The manual processes of conducting business operations are time-consuming and challenging. Automating the process of sales orders is crucial to streamline manual tasks. A WooCommerce Custom T-shirt Design Plugin can shorten the sales cycle.

Engaging your customers and answering their queries reduces back-and-forth communication between customers and your sales team.

Customers no longer have to wait for callbacks or quotations. They get everything in real-time. This way, rapid response to customer needs also reduces their chances of seeking products from other providers.

A shorter sales cycle can help grow revenue and eliminate redundancies and errors in the manual process.

The Woo-commerce T-shirt Designer comes with essential features that help you effectively manage everything from printing to soft proofing. Here’s a glimpse of a few functionalities.

Manage Printing Method & Colors

WooCommerce T-shirt designer lets you manage different printing methods and printing colors from the backend. Once you choose the option – manage printing method, you will get a list of printing methods with details like name, method type, printing description, etc.

You can also manage printing cost, color, and print design area. This option will enable end-users to choose from different color and printing options when designing.

Dynamic Pricing System

Our WooCommerce T-shirt Designer tool has a dynamic and live pricing system that lets you decide the pricing for each customization feature.

There are various ways you can set dynamic pricing. For example, add cost per added text, added image, etc.

Live pricing gives customers a complete bifurcation of design customization price on the tool itself.

Print-ready Files

The traditional process of pre-press is prone to errors and is time-consuming. The print-ready files feature of the WooCommerce T-shirt Designer Plugin automates the pre-press process and thus increases speed and improves print quality.

Additionally, you can generate an editable PDF that enables you to make changes in the design even the final PDF gets ready.

Get started with integrating a tool with user-friendly and rich features that is completely customizable as per your business requirements.

Maximize Profits by Delivering a Personalized Customer Experience

In this competitive landscape, delivering a personalized CX is a necessity. What makes your customers come back to you is an amazing customer experience.

44% of consumers say they will likely become repeat buyers after a personalized shopping experience with a particular company.

With a WooCommerce T-shirt designer plugin, you can deliver experiences tailored to each customer. Users can add a personal touch and get t-shirts in their choice of color or design.

It further helps increase conversions with user engagement and customer satisfaction.

A functionality that lets customers add a personal touch is custom image upload. Users can add personal pictures, logos, etc.

Further, users can crop the images that they have uploaded and even apply image effects and filters to make it more charming.

When customers upload pictures on their own, chances are there might be resolution issues. Images with low resolution affect the printing quality and increase the time taken for soft proofing.

To solve this issue, our tool also gives admins a provision to define the minimum and maximum size of an image and even display an error message. So, every time an object goes outside the printing area, a reminder pops up to notify the user.

PrintXpand Woocommerce T-shirt Design Tool – A Tool Tailored for Your Business

When it comes to delivering a personalized customer experience, our tool has no match! That is because it was built keeping in mind the approach of industry personalization.

This approach enables you to give an exclusive experience to end customers based on the industry you cater to. So, if a user is designing a t-shirt or a sweatshirt, our tool makes the customization experience seamless.

We understand the importance of having a tool that delivers an intuitive user experience. It maximizes your opportunity to convert visitors into buyers. Therefore, we have prioritized building a user-friendly tool.

The intuitive interface ensures that users can easily navigate the tool without any hassle. Easy drag and drop and filter options make users want to complete the customization process and proceed for checkout.

Further, we understand that any business needs to have scalable solutions. With our tool, you get the ability to offer functionalities as and when customer demand grows. You can leverage ready add-ons as per your requirement.

Get started with product customization on your apparel store. Request a demo to get an in-depth understanding of the designer tool.

How to Integrate Your WooCommerce Store with PrintXpand

At PrintXpand, we make it easier for any WooCommerce store owner to integrate the designer tool. We have a team of experts who guide you at each step.

The process of integrating the WooCommerce T-shirt Designer Tool begins by installing and activating the extension.

(Enable the design tool and assign design area)

Once we help you install the tool, you can enable the designer tool option to add the customization feature on existing or new products. You can then assign the design area and image sides, configure features, and more.

So, What Are You Waiting For?

The potential of WooCommerce is limitless and adding a powerful tool like a WooCommerce T-shirt Designer is only going to help you grow your business and increase sales.

For more than 14 years, we have been helping WooCommerce store owners’ level up their online business with product customization. Our tool’s user-friendly, intuitive, and rich features have helped many businesses increase customer engagement and boost online sales.

In the same way, we are delighted to help you enhance your Woocommerce store with the power of customization. Irrespective of whether you are a B2B or a B2C business, the scope of our tool is limitless.

As per your business logic, you can sell customized products and deliver personalized products without any hassle.

Ready to give your store a competitive edge with a WooCommerce T-shirt Designer Tool? Claim a personalized demo to understand in detail how our product works!

 
All product and company names are trademarks, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

The post WooCommerce T-shirt Designer Tool: A Proven Way to Boost T-shirt Sales appeared first on PrintXpand.

Personalization of products is the key to a successful print business today.

One such personalized product is personalized t-shirts that are in great demand today. Whether it is to promote a brand, show love for your favorite TV series, or raise environmental concerns, a personalized t-shirt always comes in handy.

So, if you are looking to set up a new business or grow your current printing business, personalization of t-shirts can be a good idea.

Here, we have the ultimate guide on how you can start your own t-shirt printing business.

Choosing a t-shirt printing machine can be a tricky step. The availability of a variety of options in the market may cause a great deal of confusion. So, to help you buy the right printing machine, here is the list of the top recommended t-shirt printing machines for you.

Top 5 Recommended Heat Press T-Shirt Heat Press Printing Machines

1. Fancierstudio Swing Away 9” x 12” Heat Press

It’s a digital printing machine. Due to its swing away feature, it is possible to rotate the upper heating platen 360° around. This makes it possible to move the heating element aside preventing any accidental contact. Thus, it is completely safe for its users.

Here are some highlight features of this machine:

• Operating Voltage: 1100 V, Power: 1100 W
• Adjustable temperature range 0 – 500°F and time range 0 – 999 seconds useful for optimal results
• High durability and longevity due to an additional coating or baseplate
• Silicone gel baseboard to provide a soft base to place the substrate
• Easy-to-use with thicker garments
• Even and level pressure ideal for prints on large surfaces also
• Selection between Fahrenheit and Celsius scale possible

Source: Amazon

2. Fancierstudio DG Heat Press Digital Sublimation T-Shirt Heat Press

Suitable for both commercial and domestic print needs, this machine is pocket-friendly for your business. This clamshell model has a large heating surface area of 15” x 15”. This machine also comes in handy for transferring prints to license plates, ceramic, wood, and other materials. The upward opening makes it possible to operate it in a smaller workspace. It heats up uniformly and makes printing work quite smooth.

Source: Amazon

Here are some specs of this machine for you to consider.

• Operating voltage: 110 V, Power: 1200 W
• Adjustable temperature between 0 and 500°F and heating time between 0 and 999 seconds
• A silicone gel baseboard and Teflon coating for extra protection and smooth operation
• Adjustable pressure knobs for variable pressures across a range of items
• Digital temperature and timer control
• Fast heating up within 5-10 minutes of switching on the power supply
• A feasible and better replacement of irons due to the capability of reaching and sustaining high temperature and pressure.
• Low maintenance due to fewer moving parts

3. ePhotonic Swing Away Sublimation Transfer Heat Press Machine

This heat press machine is suitable for large projects due to the size of the heat platen being 9” x 12”. It has a non-stick Teflon heating platen that makes it fully safe for clothes. The latest digital timer and temperature controller help precise programming for consistent results.

The timer on reaching 0 seconds produces an alarm to prevent overheating of the substrate. The swing away feature makes it easy to move aside the heating element making it safe for users.

Here are some specs of this machine for you to consider.

• Operating voltage: 110 V, Power: 1200 W
• Compact design ideal for both industrial and domestic purposes
• Pressure knobs on the top for easy adjustment of pressure as per cloth thickness
• Fully assembled and ready-to-use straight out of the box
• Comparatively lighter and easy-to-transport if necessary
• High temperature range from room temperature to 500°F and timer range of 0 to 999 seconds
• Cut out for transferring prints on a variety of materials besides T-shirts like ceramics, mouse pads, jigsaw puzzles, plates, etc.

Source: Amazon

4. PowerPress Industrial-Quality Digital Sublimation T-Shirt Heat Press

This clamshell print machine comes with a large printing area of 15 x 15 inches. This makes it easy to work on large-sized projects. It is one of the most suitable heat press machines for professional and semi-professional print work.

With a high temperature range of 500°F and even heat distribution, it is suitable for artwork on various flat surfaces besides t-shirts. Moreover, it is cost-effective and easy-to-use. With a few steps to operate, you can easily get it up and running in a short while. And its compact design makes it fit for small workplaces and easy transportation to different workplaces or factories.

Source: Amazon

Here are some specs of this machine for you to consider.

• Operating voltage – 110 V, Power – 1400 W
• Adjustable pressure knobs to help you vary pressure as per the thickness and nature of the substrate
• High durability and longevity due to high quality robust steel body
• An LCD control board that provides full digital control of heat transfer time (0-999 sec.) and temperature (32-500°F) handy for almost all print requirements
• Teflon heating platen that is easy to clean and safe for clothes
• An additional layer of silicone gel on the surface of the heat platen to make the operation smoother
• A stopwatch to control exposure of the cloth to heat beyond a safe limit
• Large work area that makes it easy to transfer your artworks to a wide range of surfaces
• Replaceable fuse to protect the machine from overheating and shock
• Low maintenance due to fewer moving parts

5. Mophron Heat Press 5 in 1 Multifunction Sublimation Combo Heat Press Machine

This is a swing away heat press. You can move the heating element aside safely. Adjustable pressure makes it suitable to use for clothes of varying thicknesses. It also has a long arm handle of around 5” with a rubber coating. Which makes it easy to use for long periods. It can transfer prints on various materials like ceramic, polymer, caps, mugs, mouse pads, coasters, jigsaw, etc.

Here are some specs of this machine for you to consider.

• Operating voltage: 110 V, Power: 900 W
• Temperature range: 32 – 500°F
• An LCD showing temperature and timer settings. Digital control of settings possible
• Heavy duty and ideal for mass prints on a continuous basis
• Multifunctional due to the capability to transfer prints on a variety of substrates
• Heat platen size of 12” x 15” makes it suitable for larger prints also
• Additional non-stick coating on the heating platen to ensure safe print transfer

Source: Amazon

Tips for Use of T-Shirt Printing Machine for Awesome Prints

Buying a good machine for t-shirt printing is not enough. You must also know tips to use this machine effectively for better results. So, here are a few of them.

• Optimize temperature

  Proper optimization of temperature as per the type of substrate is important. If you don’t optimize the temperature, it may result in inefficient transfer of artwork. The artwork may also peel off as it may not stick properly due to non-optimal temperature. It is advisable to refer to the temperature guide mentioned in the user manual to decide the right temperature for every substrate.

• Place the garment properly

  Make sure that you load the garment flat on the heat press machine properly. The creases or folds can result in crooked prints. So, make sure that there are no cracks in the artwork on your garment.

• Choose the right print substrate

  Ensure that the material you choose for prints is not sensitive to heat. Otherwise, they will melt when you apply heat on them. Lycra, spandex, cotton, nylon, etc. are suitable for machine printing.

Maintenance Tips for T-Shirt Printing Machine

Proper maintenance of any machine makes it last longer. And a t-shirt print machine is no exception. So, here are some simple tips given to help you maintain it properly.

• Keep the upper heat platen clean

  Ensure that you clean the upper heat platen spick and span before use. This will remove the residual ink that any mistake during the previous heat transfer process may have left.

  A neat platen will also ensure an even distribution of pressure and temperature. Also, the cloth you use to clean the Teflon coating should not be rough. Or else it will lead to the scratching of the coating.

• Properly clean the air systems

  An automatic heat press uses compressors to pump air from outside into its air system. So, clean them thoroughly or else, the moisture or dirt particles in the air may damage the machine causing air leakage. Replace the air filter regularly. This will retain the ability of the filter to keep blocking air particles out.

• Lubricate the machine regularly

  Lubricating moving parts is helpful in reducing the stress on pivot points. So, grease or lubricate the pivot parts of the machine monthly. This will prevent drying out of moving parts resulting in lesser resistance, friction, and wear and tear of machine parts.

• Use the center of the platen for prints

  Always make sure that you place the substrate at the center of the platen for transfers. It will ensure even distribution of pressure across all four corners of the heating surface. If you don’t place the substrate at the center, the side of the heat platen receiving more pressure will wear out faster.

  This will cause the upper platen to become uneven leading to subsequent poor transfers.

Apart from the heat press printing method, if looking for a different printing method, refer to major types of printing methods for the web-to-print industry.

In a Nutshell

With the right t-shirt printing machine, you will be future proofing your business.

So, which t-shirt printing machine are you ready to pick for your t-shirt print business in 2020?

 
All product and company names are trademarks, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

The post Best Heat Press T-Shirt Printing Machines to Buy in 2020 appeared first on PrintXpand.

T-shirts are comfy. We all love them. Admire them dearly and wear them whenever we want to be ourselves. They are everyone’s favorite weekend companions. There’s no better feeling than watching Netflix with a bucket of popcorn wearing a free-sized t-shirt!

If we look back in the 19th century, people used to wear union suits as undergarments. Later on, they cut that suit in two halves: The upper half and the bottom. And that’s how t-shirts came into existence. You can say that t-shirts are the modern versions of union suits.

Since then, it has been people’s go-to fashion garment. And they can be as expressive as they want them to be. As we know, it is not an uncommon trend to represent a message through this medium. Below is the image of two boys from the UK in the 1980s flaunting a bold slogan.

(Source)

In short, t-shirts are more than just a piece of garment.

And in today’s fast-paced tech world, there is almost nothing that people can’t print on t-shirts as there are advanced t-shirt designer tools available in the market. They are easy to integrate into your e-store and customers can utilize them as a powerful marketing weapon for their business. And many businesses have been leveraging their power for years.

Here are some of the benefits of utilizing t-shirts to market any event, campaign, products or a whole brand:

1. Cost effective when ordering in bulk
2. Versatile
3. Quick to produce
4. Simple to style
5. One of the best direct marketing tools
6. Outlasts the campaign period
7. Having the potential to appeal to a wider target audience

Let’s see how your customers can use customized t-shirts to turn their marketing events into a success.

Different Events/Campaigns to Use Customized T-shirts as a Medium of Marketing:

Crowdfunding

Crowd fundraising events are a modern-day approach to raise funds for good cause. And with their rapid adoption among the youth, it is important to make such events stand out for better awareness among the audience. The one thing that today’s generation love is apparel. Giving away custom t-shirts based on the theme is a subtle way of appealing the fundraisers.

Here’s how your customers can make this event a success using your designer tool:

– Your customers craft a t-shirt which is not only unique but also relevant to the theme of the event. They will also be creating staff and volunteer t-shirts using the product designer tool.

– The organizers of such an event will demand the designer t-shirts in bulk. So, you will have to make sure that your tool can fulfill large orders.

– Once your customers have designed and distributed these t-shirts, they have to make sure that everybody wears the t-shirts on the day of the event.

– The next step: Marketing. Taking plenty of pictures, sharing them on social media, and other promotional materials & activities are an important part of the event. The right marketing of such events can help create awareness of the cause and raise more funds.

Product Marketing Campaigns

Let’s admit that coca cola is the finest soft drink brand we have been loving since our childhood. The major impact it makes on its customers is through the promotions. Always delivering the right message in the most effective way.

Back in 2013, one of its successful promotion campaigns was with the custom t-shirts. They organized a campaign by sending around 600 custom tees to some of the biggest fans and loyal employees of the brand. After the distribution, each of them had to take a picture of themselves wearing it. Using those images, they created a 70 seconds animation in which two cartoon characters are trying to make a pair of lips smile. After several failed attempts, they were able to easily make them smile by giving a sip of coca cola. And the message was: Coca-Cola – open happiness. It was widely popular as “The Wearable Movie”.

Here is it. I am sure it will put a smile on your face as well:

Having a software which let your customers create their own designer pieces with creative freedom in whichever quantity they want could be a major turning point for your business. And it depends on how you leverage the software.

Tourism Campaign

Tourism campaigns are hard to conceptualize and the execution of such campaigns is even harder. As it will be for the global audience to create an urge to visit a particular city or country. Here the most important thing that creates a long-lasting impression is the presentation of the USP of that place. It is important as a marketer that customers understand the significance of the place and remembers it. And here’s how a t-shirt marketing campaign can solve the purpose:

– First and foremost, it is important to create a t-shirt which has something unique to offer. For example, “I Love New York” t-shirts to promote the New York tourism. But thanks to its popularity, everyone has seen it in many movies and you can even spot celebrities wearing it.

– For users, it is important to create such t-shirts in bulk and distribute them to all the international sellers and merchants. Or they can adopt the online approach as well.

– Penultimately, they can make interacting ad content based on the theme of the campaign by promoting these t-shirts so that it would create a brand like concept among its viewers.

– If the design is appealing to customers, it would boost the campaign success and ultimately these t-shirts will be driving many new customers to that place!

Business Events

Business events: ones with less glamour and entertainment. Here customized t-shirts can bring back that charm. Apart from digital marketing and other online resources, business expos are the events where a business can showcase their capabilities and attain international contacts and customers. Simultaneously, there would be a whole lot of other businesses emphasizing and trying to win the attention of visitors. In order to make a business expo a success, here’s how users utilize the t-shirts as a powerful marketing tool:

– First, they need to prepare the t-shirts with some unique idea. Don’t forget the company logo. It is an essential part. But, apart from that writing the company slogan or may be unique clipart would evoke more interest in their prospects.

– During the events, give effective presentations, distribute leaflets while wearing these t-shirts to make customers remember the business name which eventually could turn into an inquiry.

– Last but not least, providing the services according to the promises made! After all, that’s the best business strategy which works every time.

… And Inevitable Creativity

When including t-shirts to the event marketing activities, creativity is an essential aspect. “Keep calm and…”, or any Disney inspired slogans are so monotonous. Instead, providing your customers with a choice to invent their t-shirts with the designer tool would bring out their creativity. Such a tool provides your customers the freedom of expression and the facility to create t-shirts according to their requirements.

Conclusion

Customers are going crazy over this new trend and are looking for such merchants who can provide them with before-mentioned products. You can attain the advantages of this thriving customization industry today by integrating product designer tool with your e-store.

Interested in learning more about product designer tool? Contact us here and we will assist to the best of our knowledge.

All product and company names are trademarks, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

The post Customized T-shirts: Powerful Ingredient For Marketing Campaigns appeared first on PrintXpand.

Personalization. A wave of transformation for the retail e-commerce industry.

We all know that monotonous or repetitive things bore us. We are particularly not a big fan of things which everyone else owns. Gone are the days when people would impulsively buy anything and everything from the latest collection.

But today the scenario is quite different.

The customers desire to add their own visualizations on the product they buy. An unbelievable example is personalized t-shirt industry.

For instance, I am sure that there are groups of friends or some big families who admire and loves the sensational Game of Thrones series. So, whenever they are about launch a new season, such eagerly waiting fans would pay anything to own latest GoT merchandise.

Wouldn’t it be a great idea to sell personalized t-shirts where customers could get anything they want e.g. their favorite game of thrones quote or memes on their t-shirts, mugs, notebooks, etc.?

Offering and introducing product personalization on your e-store is a win-win strategy.

Using such a strategy, you could drive substantial business growth in a short span of time and even sooner than you anticipated.

While many b2b retailers in the market believe that it is not an easy business for them to set up such store, let me tell you, it’s not that hard as well.

It’s all about choosing the right things at the right time. Let me explain how you can take advantage of product personalization without losing much from your pockets.

Here’s the Process to get Started with Offering Personalization:

Step 1: It’s an opportunity. Seize it.

In such a scenario, where customers have to put together the final product from scratch, you’ll have to create an experience that makes it easy for them to produce a unique design. Right from selecting their design area, creating color combinations, image graphics, styles to adding their own text and pictures, is not as easy as it sounds.

Now it becomes crucial to make the right choices at this stage. If you are new to this business, first of all, you need an e-store. The first thing you need to do is choose from the numerous e-commerce options including Magento, WooCommerce, Shopify or any. Secondly, there are various t-shirt design software available in the market. Go with the one which can create a dynamic experience for users making it easier for them to design the products.

Step 2: Strategizing with the Right Elements

To make any business a success, you need a plan, a strategy. Which includes the following and executing of the action plan in order to give you fruitful results. A business strategy should have elements according to your business requirements and streamlines your business as well. While stepping into new opportunities available, you have to make sure that your solution is all rounded and could cater to the various needs of your targeted audience. For example, a web-to-print solutions could help you serve to the wider audience adequately.

This way, you can have ready to print products for your customers. It has the ability to transform the whole business process like reducing delivery time errors, duration with some sort of savings on manufacturing costs, etc.

Talking about manufacturing costs, it is not a compulsory option. There are endless suppliers available in the market, willing to supply you plentiful of their collection. But if manufacturing is your choice, it is important to include it to your business model. It is the key to avoid delays, misunderstandings between your business staff, and many other problems.

Step 3: Personalization Doesn’t Mean a Complete Freedom

If you’ve decided to go with personalization, then make sure the experience is fun for your customers. This can happen by giving your customers freedom of creativity but that doesn’t you have to give them complete freedom. Because if your customers get an entire blank product then they might get confused and end up having an unpleasant experience. This will definitely result in product abandonment.

But still, everything kept aside, everything depends on the product you offer. As an eCommerce store owner, it is important to express the purpose behind the idea of customization. To offer customized t-shirt in your eCommerce store, integrate a t-shirt designer tool first. There are various predefined templates available with this tool where customers can easily make some changes as per their personal ideas & then just buy the product.

Before adding a product customizer to your store, one thing you need to make sure that it’s not too complicated to use.

Step 4: Considering Real-time Demands

Fulfilling customer demands is always an essential part of the eCommerce or any business. When it comes to product personalization, it gets tricky and needs extra care. For instance, he added a certain element in red color but the final product comes with a blue element. The way you deal with these scenarios helps you create customer relations accordingly. Also, you will need to take care of how you manage inventory, products, etc.

Product customization is one of the best tools that can help you serve your customers. And one of the major benefits is that you can entertain various customer demands.

You can keep track of ongoing market trends, other real-time information, and hence you can keep yourself educated about the customers’ needs.

Step 5: Attain the Success

This step will only be possible when all the above-mentioned steps and things are taken care of.

It is high time for all the e-store owners to understand that product personalization is the future of the retail industry. And how you could attain success using the latest technology and software.

Imagine your customers get an opportunity to decide the whole look of the product along with their delivery method.

Giving them such options definitely will pave a way for you to success.

Therefore, it is important to make sure that you get all your business elements including supply-chain in order and working by keeping customers at the heart of it. After all this, one thing remains constant that is the research you put in to understand your industry and the decisions you make accordingly. Like investing in a product designer tool, e-commerce platform, and such.

And the last thing is to make sure that there is a flow intact to carry out all the operations smoothly..

In a Nutshell

It is important to keep your e-Commerce business up-to-date with all the latest trends. It is the only way to thrive in this competitive industry of product personalization.

If you already have your own e-Commerce website or on offline printing shop, but not sure how to work with the customizable products, then you can always contact us from here! We have the industry knowledge and you have the products. Let’s create a mutually-beneficial partnership.

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